Chinese customers who order a Tesla vehicle before June 20 will have the chance to get a 5,000-km free supercharging entitlement, but only 140 spots are available.
Tesla (NASDAQ: TSLA) is marketing a new car-buying benefit in China as it tries to win customers in a market where competition is fierce.
Chinese customers who order a Tesla vehicle before June 20 will have the chance to get a 5,000-kilometer free supercharging entitlement, but the quota is limited to 140, it announced today on Weibo.
Owners who replace 2 Goodyear tires at one time at a Tesla service center within the next month can get 600 km of free supercharging, according to its Weibo poster.
For owners who replace 4 Goodyear tires at once, the free supercharging mileage increases to 1,200 kilometers.
These entitlements are provided by Goodyear, the Tesla poster shows.
On April 24, Tesla said Chinese customers who buy Model 3 and Model Y vehicles that have already been produced by June 30 are eligible for a 0 down payment program.
For existing Model Y vehicles, customers can also take advantage of a 0-interest loan after making a down payment of at least RMB 79,900 ($11,050) in addition to the 0 down payment program, according to one of its posters on April 24.
On May 17, Tesla again marketed the purchase benefits on Weibo, saying that customers who buy select versions of the Model 3 and Model Y that have already been produced by June 30 can choose either of two options: a 0 down payment and a 0-interest loan.
Tesla used to have an owner referral incentive program that ran for several years, offering 1,500 kilometers of free overcharging credits to both referrals and purchasers in China. On September 18, 2021, the program was canceled.
On October 24, 2022, Tesla reintroduced the referral reward program in China, but with a more complex reward mechanism that introduced virtual point rewards.
Tesla has a factory in Shanghai that produces the Model 3 sedan and Model Y crossover, delivering both to local customers and serving as an export hub for it.
It sold 62,167 China-made vehicles in April, including 30,746 exported, data released on May 10 by the China Passenger Car Association (CPCA) showed.
This means that Tesla sold 31,421 vehicles in China in April, down 49.64 percent from 62,398 in March and down 21.36 percent from 39,956 in the same month last year.
On May 9, Bloomberg reported that Tesla had escalated the scale of its layoffs in China, starting more layoffs and extending a mid-April layoff plan.
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