Taboola Lands Major Deal with Apple: Native Ads Coming to Apple News and Apple Stocks
In a significant move for the advertising industry, Taboola.com Ltd (TBLA), a leading provider of native advertising solutions, has secured a deal with Apple Inc (AAPL) to deliver native advertising within the popular Apple News and Apple Stocks apps. This partnership marks a major expansion for Taboola and could significantly boost its revenue stream, while also providing Apple with a new avenue to monetize its thriving app ecosystem.
Key Takeaways:
- Taboola’s expansion: This deal represents a major win for Taboola, which has been aggressively growing its business over the past few years. The company’s annual revenue has already surpassed $1.4 billion, and this partnership with Apple could accelerate its growth further.
- Apple’s push into advertising: Apple has been making a concerted effort to grow its advertising business in recent years, and this deal with Taboola is a clear sign of its commitment to this area. With global ad revenues projected to reach $10.34 billion this year, Apple is actively seeking new ways to monetize its vast user base.
- Native advertising on the rise: Native advertising, which aims to blend seamlessly with the content environment, has been gaining popularity in recent years. This deal with Taboola underscores the growing trend of native advertising within app ecosystems.
- Potential for revenue growth: The addition of Apple News and Apple Stocks to Taboola’s advertising network presents a significant opportunity for revenue growth. With over 1 billion subscriptions to paid apps, Apple’s user base provides a massive potential audience for advertisers.
Leveraging Taboola’s Expertise:
Taboola, with its robust network of publishers and advertisers, is well-positioned to manage native advertising placements within Apple’s apps. The company’s expertise in delivering engaging and relevant content to users is a key factor in attracting advertisers to this partnership.
"We are excited to partner with Apple to bring the power of Taboola’s native advertising platform to their users," said Adam Singolda, Founder and CEO of Taboola. "This deal will allow us to reach new audiences and further expand our global footprint."
Impact on Taboola’s Stock:
Following the news of this deal, Taboola shares surged by over 5% on Tuesday. Investors are optimistic about this partnership, which has the potential to drive significant revenue growth for the company.
Future Outlook:
This partnership between Taboola and Apple marks a significant development in the native advertising landscape. It is likely to inspire other app providers to explore similar partnerships, leading to a further expansion of native advertising within app ecosystems. It remains to be seen how this deal will impact the user experience within Apple News and Apple Stocks. However, the influx of native advertising has the potential to change the way users interact with these apps, offering both opportunities and challenges for Apple and Taboola moving forward.
The deal represents a major milestone for both companies. Apple’s continued commitment to growing its advertising business is evident, while Taboola gains access to a massive audience and new revenue streams. This partnership is likely to have a significant impact on the future of native advertising, and its potential for growth in the coming years will be closely watched by industry experts.
