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Thursday, December 26, 2024

Mullen’s Electric Trucks Hit the Road: Will a Coffee Partnership Brew Success?

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Mullen Automotive Secures Significant EV Orders, Boosting Commercial Vehicle Momentum

Mullen Automotive, Inc. (NASDAQ: MULN) is experiencing a surge in commercial electric vehicle (EV) orders, signaling growing market acceptance and potentially impacting its stock price. The company recently announced a significant order for its Class 3 EV trucks from Associated Coffee, a major distributor in the San Francisco Bay Area, further solidifying its position in the burgeoning commercial EV sector. This follows a recent follow-on order for its Bollinger B4 trucks, underscoring the strong demand and potential for growth within Mullen’s commercial vehicle division. The combination of these orders, coupled with substantial government incentives, paints a promising picture for the company’s future prospects.

Key Takeaways: Mullen Automotive’s Winning Streak

  • Significant Order from Associated Coffee: Mullen Automotive secured a ten-truck order from Associated Coffee for its Class 3 EV cab chassis trucks, highlighting the growing demand for sustainable delivery solutions in the bustling Bay Area.
  • Bollinger B4 Follow-on Order: A follow-on order for seven Bollinger B4 trucks from TEC Equipment demonstrates sustained interest and confidence in Mullen’s heavy-duty EV offerings.
  • Lucrative Government Incentives: Both the Mullen THREE and Bollinger B4 models qualify for substantial federal and state incentives, dramatically reducing the cost of ownership for commercial fleet operators and providing a competitive edge in the market.
  • Strategic Market Positioning: Mullen is strategically targeting the last-mile delivery market, a sector ripe for disruption with the adoption of eco-friendly transportation, showing a shrewd understanding of current market trends.
  • Positive Revenue Impact: The recent orders, especially the fully paid Bollinger B4 order, are expected to contribute significantly to Mullen’s revenue in the coming quarters, potentially influencing the company’s financial performance.

Associated Coffee Orders Mullen THREE Electric Trucks

The recent order from Associated Coffee, a leading coffee and snack distributor in Northern California, marks a significant milestone for Mullen Automotive. The company purchased ten Class 3 Mullen THREE EV cab chassis trucks, demonstrating the practicality and appeal of Mullen’s electric vehicles for commercial applications. This decision by Associated Coffee underscores the increasing trend towards electric fleet adoption, especially in environmentally conscious regions like the San Francisco Bay Area, known for its robust electric vehicle infrastructure and commitment to sustainability.

The Mullen THREE is specifically engineered for urban delivery operations, offering efficiency, reduced emissions, and cost savings. These key attributes likely played a significant role in Associated Coffee’s decision. The order is being fulfilled by a leading West Coast commercial dealer and authorized Mullen EV dealer, facilitating a smooth and efficient delivery process.

California’s HVIP Program – A Game Changer

The acquisition of these trucks is made even more attractive due to substantial government incentives available in California. The Mullen THREE qualifies for a $45,000 cash rebate through California’s Hybrid and Zero-Emission Truck and Bus Voucher Incentive Project (HVIP), significantly offsetting the initial investment. This, combined with a $7,500 Federal Tax Incentive, creates a compelling business case for companies like Associated Coffee to transition to electric fleets.

“Our commercial EVs are an ideal solution for office coffee and snack delivery services, and the San Francisco Bay Area is a well-known established region for electric vehicle adoption,” said David Michery, CEO and chairman of Mullen Automotive. This statement reflects the strategic vision of Mullen Automotive and its focus on capturing market share within a rapidly growing segment of the commercial EV sector. The Bay Area’s reputation as an early adopter of EV technology makes it an ideal test market, and a successful launch here could pave the way for broader national expansion.

Bollinger B4: Repeat Orders Confirm Market Demand

Adding to the positive momentum, Mullen Automotive’s subsidiary, Bollinger Motors, secured a follow-on order for seven Bollinger B4 trucks from TEC Equipment. This repeat order, with payment already received, showcases the reliability and appeal of the Bollinger B4 in the heavy-duty commercial truck market. The revenue generated from this sale will directly impact Mullen’s financial performance this quarter, contributing positively to its overall bottom line.

HVIP Incentives and Federal Tax Credits for Bollinger B4

The Bollinger B4 further benefits from significant incentives. The vehicle qualifies for up to a $60,000 cash voucher through California’s HVIP program, coupled with a $40,000 federal tax credit. The considerable financial advantages significantly reduce the upfront costs, making the Bollinger B4 a highly competitive option despite its higher MSRP of $158,758. With the potential for a net effective cost of under $59,000, the Bollinger B4 offers a strong value proposition for commercial fleet operators.

The cumulative effect of both the Mullen THREE and Bollinger B4 orders illustrates a strong market validation of Mullen Automotive’s commercial EV strategy. The company’s focus on providing sustainable transportation solutions, coupled with the significant financial incentives available, positions them favorably for growth in the rapidly evolving commercial EV landscape.

Implications for MULN Stock

The influx of commercial EV orders and the positive revenue implications could have a significant impact on MULN stock. While the stock price saw a slight dip on the day of this news, the long-term outlook remains promising, especially given the strategic partnerships, increased demand, and access to lucrative government incentives. While the immediate market reaction isn’t always a clear indicator of future performance, the sustained positive news flow surrounding Mullen’s commercial EV segment offers investors a glimpse into a potentially brighter future.

Investors should consider Mullen Automotive’s performance within the broader context of the EV market, including various economic factors and regulatory changes impacting the industry. A thorough understanding of risk and potential rewards is crucial for informed investment decisions.

Disclaimer: This news article is for informational purposes only and does not constitute investment advice. It’s crucial to conduct your own research and consult with a financial advisor before making any investment decisions.

Article Reference

Lisa Morgan
Lisa Morgan
Lisa Morgan covers the latest developments in technology, from groundbreaking innovations to industry trends.

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