Tesla Streamlines Cybertruck Ordering, But What About the RWD Model?
Tesla Inc. TSLA has made changes to the Cybertruck ordering process, simplifying it for customers. However, these changes have sparked questions about the future of the rear-wheel drive (RWD) model, which is currently slated for release in 2025.
Key Takeaways:
- Simplified Ordering: Tesla has revamped the Cybertruck order page, making it easier for customers to purchase the Foundation Series version of the vehicle. This limited edition version, which features premium accessories and laser-etched badges, was previously available only to those with existing reservations.
- Foundation Series Only: Previously, customers without reservations could only order non-Foundation Series Cybertrucks. Now, even those without reservations can order the Foundation Series, which comes in two variants: All-Wheel Drive (AWD) starting at $99,990 and the more premium Cyberbeast variant starting at $119,990.
- RWD Future Uncertain: The non-Foundation Series Cybertruck has a third variant, the RWD model, starting at $60,990. The website revamp has raised concerns about the future of this variant, as it’s not included in the new ordering process. However, Tesla engineer Wes Morrill has confirmed that the RWD variant remains under development.
Simplifying the Ordering Process: A Shift in Strategy?
Tesla’s move to streamline its Cybertruck ordering process is part of a broader effort to simplify its entire sales system. Elon Musk, Tesla CEO, has previously stated that the company’s sales system had become "complex and inefficient." This led to the removal of inventory discounts for all Tesla vehicle models in the U.S.
The revamped Cybertruck ordering process likely aims to address several key concerns. Firstly, simplifying the process allows Tesla to better manage customer demand and streamline production. Offering only the Foundation Series, a limited and higher-priced version, could help generate higher revenue in the initial stages of Cybertruck production.
Questions Surround the RWD Model:
The absence of the RWD Cybertruck from the newly simplified ordering process has raised eyebrows. Some speculate that this might signal a change in Tesla’s plans for the vehicle. However, Morrill’s assurance that the RWD variant remains under development provides some comfort.
Several reasons could explain the omission of the RWD model from the new ordering system.
- Delayed Production: The RWD Cybertruck is slated to arrive in 2025. This delay could be the reason for its absence in the simplified ordering process. Tesla may prioritize production of the Foundation Series and AWD variants before focusing on the RWD model.
- Focus on Higher Margins: The RWD model, with its lower price point, could potentially attract a larger customer base, but it also has lower profit margins. Tesla may want to focus on the Foundation Series and AWD variants, which are priced higher and may generate greater profits.
Looking Ahead: What’s Next for the Cybertruck?
The revamped ordering system and the uncertainty surrounding the RWD model highlight Tesla’s evolving strategy for its flagship electric truck.
- The simplification of the ordering process is a significant step towards streamlining Tesla’s operations and ensuring efficient production.
- The potential delay or shift in focus for the RWD model could be a calculated move by Tesla, prioritizing higher-margin models in the early stages of Cybertruck production.
- The success of the Cybertruck will hinge on its ability to meet customer demand and compete in the increasingly crowded electric pickup truck market.
Tesla’s decision to focus on the Foundation Series and AWD variants suggests an initial focus on luxury and performance aspects of the Cybertruck. However, it remains to be seen how the company will address the RWD model and its potential for reaching a broader customer base. The coming months will be crucial in understanding Tesla’s long-term strategy for the Cybertruck and its place in the EV landscape.
