Leaked Google documents spill the secrets behind its mighty search engine

Leaked Google documents spill the secrets behind its mighty search engine

Update (May 29, 5:44 pm ET): Google issued a statement, cautioning against assumptions based on “incomplete information.”

What you need to know

  • Rand Fishkin of SparkToro received and published documents detailing Google Search’s internal APIs, search ranking factors, and Google’s data collection practices.
  • Some leaked information contradicts Google’s public statements about search algorithms and ranking factors.
  • The documents were accidentally made public on GitHub from March 27 to May 7 and later indexed by a third-party service.

A massive leak of what seems to be thousands of internal documents offers a rare glimpse into the inner workings of Google Search, suggesting that Google may have been misleading the public about its search engine operations for years.

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