Wall Street Set for New ETF That Offers 100% Downside Protection

Wall Street Set for New ETF That Offers 100% Downside Protection


The pioneer of the world’s first “buffer ETFs” — exchange traded funds which are supposed to limit losses during stock market sell-offs – has launched a new product which it claims provides investors with comprehensive downside protection.

Investors in the $7.5 trillion ETF universe can now invest in the Innovator Equity Defined Protection ETF, which has started trading under the symbol FLY Tuesday. The offering comes from Innovator Capital Managementwhich launched in 2018 the first so-called buffer ETFs, sometimes also called defined result funds.



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