iQIYI’s "Become a Farmer" Show Wins Big, Earns Recognition for Sustainability
The second season of iQIYI’s hit variety show, "Become a Farmer", has captivated viewers in China, earning a Best Variety Show nomination at the 29th Shanghai TV Festival and garnering widespread praise for its innovative content and commitment to sustainability. In addition to its entertainment value, the show has been recognized for its efforts to promote sustainable agriculture and biodiversity conservation, with the World Wide Fund for Nature, China (WWF China) and One Planet Foundation naming it a "Sustainable Agriculture Promotion Partner." The show has also achieved significant success in attracting a large and diverse audience, showcasing iQIYI’s ability to deliver original content that resonates with viewers.
Key Takeaways:
- "Become a Farmer" Season 2 was nominated for Best Variety Show at the 29th Shanghai TV Festival, highlighting its success in delivering innovative and engaging content.
- The show garnered recognition as a "Sustainable Agriculture Promotion Partner" from WWF China and the One Planet Foundation for its commitment to sustainable agriculture and biodiversity protection.
- "Become a Farmer" achieved significant viewership, showcasing iQIYI’s ability to reach a broad audience with unique and popular content.
- The show’s impact extends beyond entertainment, inspiring viewers to engage in citizen science activities and adopt practices that support environmental sustainability.
A Show That Goes Beyond Entertainment: Promoting Sustainable Agriculture on a Grand Scale
"Become a Farmer" stands out as a unique variety show that immerses urban youth in the challenges and rewards of rural life. This innovative program tackles the issue of agriculture head-on, showcasing the process of farming, from sowing seeds to harvesting crops – all while promoting sustainable practices. The show’s creators have gone beyond simply showcasing agricultural techniques, emphasizing the importance of biodiversity conservation and the connection between agriculture and the environment. This is achieved through the integration of environmental experts from WWF China and One Planet Foundation into the show’s production.
Season 2 of "Become a Farmer" featured a diverse range of crops, including wheat, roses, and chilies, showcasing the diverse nature of farming and its potential for economic development. The show also embraced agritourism, highlighting the connection between agriculture and local communities and the potential for farmers to generate income through tourism.
More than Just a Show: Building a Movement for Environmental Awareness
"Become a Farmer" goes beyond entertainment, acting as a platform for raising awareness about crucial environmental issues. The show’s engagement with WWF China and the One Planet Foundation has resulted in the development of initiatives to educate the public on the importance of biodiversity conservation and sustainable agriculture.
This includes citizen science activities focused on the critical role of pollinating insects. Launching in September, these activities will encourage public participation in data collection and research, promoting a deeper understanding and appreciation of biodiversity. These initiatives contribute to the show’s broader goal of creating a lasting impact on viewers’ environmental awareness and a commitment to building a sustainable future.
The Show’s Influence: A Ripple Effect Across Chinese Culture
"Become a Farmer" has garnered significant attention, becoming a cultural phenomenon in China. The show’s popularity highlights the growing interest in rural life and agricultural sustainability among young people. The program has generated a sense of fascination with the challenges and rewards of farming and the potential it holds for personal growth and community development.
The influence of "Become a Farmer" is felt beyond the screen, inspiring participants to pursue opportunities related to agriculture and sustainable living. The show has been instrumental in fostering a sense of community among viewers as they connect with the stories of the participants and their shared experiences. The impact of the show is evidenced by the participants’ post-show endeavors, which include launching agricultural businesses, engaging in livestream commerce, and organizing music festivals – all inspired by their experiences on the farm.
A Vision for the Future: iQIYI and the Power of Content
"Become a Farmer" exemplifies iQIYI’s commitment to creating innovative content that not only entertains but also inspires social change and promotes a better future for our planet. The show’s success showcases the power of entertainment to engage audiences on crucial social and environmental issues while simultaneously creating entertaining and impactful content. By fostering a dialogue about sustainability and inspiring viewers to embrace environmentally conscious practices, "Become a Farmer" has become a testament to the transformative potential of storytelling, education, and positive change.
