SAG-AFTRA Union Ensures AI Safeguards for Artists in Agreement with Major Record Labels, Says Reuters

SAG-AFTRA Union Ensures AI Safeguards for Artists in Agreement with Major Record Labels, Says Reuters

(Reuters) – Hollywood artists and media professionals have reached a tentative agreement with major record labels such as Warner Music Group and Sony (NYSE:) Music entertainment that includes minimum wage increases and protections against the use of AI.

The agreement covers the five-year period from 2021 to 2026 and was unanimously approved by the executive committee of SAG-AFTRA, which represents approximately 160,000 actors and other media professionals, the union said in a press release published on its website.

AI has become a major concern in the entertainment industry and the issue was at the center of discussions between SAG-AFTRA and major studios last year, which ultimately resulted in a contract in November after a multi-party strike. month.

The music industry is particularly grappling with songs created by generative AI, a technology that allows internet users to easily imitate artists’ voices, often without their consent.

The SAG-AFTRA union said the tentative agreement with record labels requires both consent and compensation before releasing a song using a digital replica of an artist’s voice.

He added that the terms “artist”, “singer” and “royal artist” could only refer to human beings under the agreement.

“This agreement ensures that our members are protected. While technology can enhance the creative process, the essence of music must always be rooted in true human expression and experience,” said Duncan Crabtree-Ireland, National Executive Director and chief negotiator of SAG-AFTRA.

Other highlights of the deal include improvements to health and retirement options and an increase in the percentage of streaming revenue that must be covered by contributions.

A final ratification vote by members is expected to take place in the coming weeks.



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