Reuter reports: Tesla offers one-month trial of driver-assist technology for customers

Reuter reports: Tesla offers one-month trial of driver-assist technology for customers

Β© Reuters. FILE PHOTO: The Tesla logo is seen on a car in Los Angeles, California, U.S. July 9, 2020. REUTERS/Lucy Nicholson/File Photo

By Hyunjoo Jin and Jyoti Narayan

(Reuters) – Tesla (NASDAQ:) will test its Full Self-Driving (FSD) driver assistance technology for a month to existing and new customers in the United States, according to Tesla CEO Elon Musk and the company’s website.

Musk is also directing Tesla staff to demonstrate FSD to new buyers and owners of serviced vehicles, according to two emails verified by a Tesla source.

The move comes as Tesla’s sales and margins are under pressure due to price competition and slowing demand. FSD is an add-on priced at $12,000, allowing vehicles to operate on city streets.

Tesla calls its driver assistance systems Autopilot and Full Self-Driving, but says these features do not make its vehicles autonomous and require active driver supervision. It’s been years since Musk delivered on his promise to achieve full autonomy, and Tesla’s driver assistance software is facing regulatory scrutiny over safety and marketing.

β€œAll FSD-enabled U.S. cars will be activated for a one-month trial this week,” Tesla CEO Elon Musk confirmed in a post on social media platform X on Monday.

The trial was offered on new sales of Tesla Models X, S and Y, according to Tesla’s website.

Tesla’s margins have been affected by a price war with its competitors that began more than a year ago. In January, Tesla warned of “significantly weaker” sales growth this year as it focuses on production of its next-generation electric vehicle, codenamed “Redwood (NYSE:) “.

The company also faces increasing regulatory scrutiny of its autonomous driving systems and other areas in the United States and some European countries. In December, Tesla recalled almost all of its 2 million vehicles on U.S. roads to install new safety measures.

Source Reference

Latest stories