Ford Revs Up Maverick Pickup with Tech, Performance, and Hybrid Options
Ford Motor has given its popular Maverick pickup truck a major makeover for the 2025 model year, adding a host of new features and options to solidify its position as a leading contender in the compact truck market. The redesigned Maverick boasts a revamped exterior and interior, an all-wheel-drive hybrid option, and a suite of cutting-edge tech features aimed at attracting a wider range of buyers.
Key Takeaways:
- The Maverick’s popularity continues: Since its launch in 2021, the Maverick has been a runaway success for Ford. Sales have skyrocketed, forcing the company to ramp up production significantly.
- A tech-focused redesign: The 2025 Maverick features a larger 13.2-inch touchscreen, 5G connectivity, and wireless Apple CarPlay and Android Auto integration, making it a tech-forward option in its class.
- New powertrain options: A new hybrid powertrain with all-wheel-drive joins the lineup, offering improved fuel economy and performance.
- Off-road ready: Ford is introducing a dedicated Tremor off-road package, further expanding the Maverick’s appeal to adventurous drivers.
Maverick’s Popularity Remains Strong
The Maverick’s success can be attributed to its affordability, fuel efficiency, and versatility. It quickly captured the attention of buyers seeking a smaller, more manageable truck, and its price point, initially starting at around $20,000, made it a compelling alternative to larger, more expensive options. However, the starting price has increased to $26,295 for the 2025 hybrid model.
“We had unprecedented demand,” said John Emmert, Ford general manager of trucks in North America. “Halfway through this year we’re almost equal to what our full-year sales were last year.”
The Maverick has attracted a new demographic of buyers to the Ford brand, many of whom are purchasing a new vehicle for the first time. Additionally, Ford has reported that 80% of Maverick owners did not previously own a truck. This points to the Maverick’s success in broadening the appeal of trucks to a wider audience.
Maverick’s Tech-focused Transformation
The 2025 Maverick’s redesign focuses heavily on incorporating advanced technology, further enhancing its appeal to tech-savvy buyers. The larger touchscreen, 5G connectivity, and wireless CarPlay/Android Auto integration provide a more intuitive and connected driving experience.
“It’s still the most affordable pickup truck in the marketplace,” said Todd Eckert, Ford truck product marketing and brand manager. “That’s one of the cores for us. … It’s finding that right balance.”
The Maverick’s emphasis on technology and affordability aims to strike a balance between providing cutting-edge features and maintaining its competitive price point, setting it apart in the competitive compact truck segment.
Expanding Powertrain Options
The new all-wheel-drive hybrid powertrain strengthens the Maverick’s appeal. While the starting price has increased, the hybrid Maverick offers excellent fuel economy and performance.
“There’s a business case,” said Emmert regarding the addition of new features, suggesting that the enhancements are not just about boosting performance and tech, but also improving profitability.
This new addition, along with the existing 2.0-liter EcoBoost engine, allows the Maverick to cater to a wider range of needs and driving styles.
Embracing the Off-Road Lifestyle
The introduction of the Tremor off-road package signals Ford’s commitment to targeting outdoor enthusiasts and adventure-seekers. The Tremor package adds features like a beefed-up suspension, all-wheel-drive, and other upgrades that enhance the truck’s off-road capabilities.
The XLT model, the most popular Maverick trim, will likely maintain its current starting price, while the new technologies and the Tremor package are expected to boost profitability for the model.
Maverick: A Global Success Story?
While the Maverick currently finds its strongest market in North America and parts of South America, Ford is considering expanding its reach to other regions, including Europe. The company recognizes the potential for the Maverick to be a global success, and its ongoing updates and new features suggest a long-term commitment to this popular model.
The 2025 Maverick is available to order starting August 1st, with deliveries expected to commence in late 2024. Production continues at Ford’s Hermosillo assembly plant in Mexico. The Maverick’s new features, expanded powertrain options, and off-road capabilities solidify its position as a top contender in a crowded segment. The success of the Maverick is a testament to Ford’s adaptability and its commitment to meeting the evolving needs of buyers.
