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A few weeks ago, Amazon announced the dates for its highly anticipated Prime Day 2024 event : it will take place on July 16 and 17. This 48-hour shopping event will offer millions of deals across various categories (including tech brands like Apple, Google and Samsung) and they will be exclusively available for Amazon Prime members. As the American retail giant gears up for its 10th annual Prime Day, 200 million Prime members around the world are preparing their wishlists to make the most of this sale.
Prime Day was created in 2015 as a celebration of Amazon’s 20th anniversary. Since then, it has grown into one of the biggest shopping events of the year in the U.S. but also in Europe. It has become a cornerstone of Amazon’s strategy to drive massive sales during summer which is typically a slower shopping period. Last year was the biggest Prime Day ever – and the first day was also the single largest sales day ever on Amazon! Discounts can climb up to 70% off on some items.
To participate in Prime Day, customers need to be “Prime” members. The membership, priced at $139 annually or $14.99 monthly, not only grants access to these exclusive deals but also provides a host of year-round benefits. These include fast and free shipping, streaming services (Amazon Music and Prime Video), and grocery delivery options. For those who haven’t subscribed yet, Amazon offers a 30-day free trial which allows new members to experience the Prime Day excitement without immediate commitment.
To start you 30-day trial on Amazon :
Start your 30-day Prime free trial
A few hot deals available today :
The best early deals on Amazon
As Prime Day approaches very quickly, anticipation builds around the products that will see the most significant discounts on the platform. Based on previous years’ top-sellers and early indicators, tech gadgets, home appliances, and Amazon’s own devices are expected to be among the hottest items of this year’s event. Today, you can already enjoy 60% off on some selected Blink cameras. Remember that Amazon now offers deals already a few days before the event. With the 4th July sales and the Prime Day, July is definitely one of the biggest month for Amazon!
Shoppers can look forward to massive savings on very popular brands like Apple, Samsung, Google, LG, Sony and KitchenAid during this 16-17th July event. Amazon’s own product line including almost all Echo devices (already on sale today), Ring cameras, Fire TVs and Kindles traditionally sees some of the deepest discounts during this event. You can expect up to 70 percent off on many products with Alexa integrated. Tech enthusiasts have to keep an eye out for deals on smartphones, laptops (including MacBooks), tablets and smart home devices. During Prime Day 2024, you can expect the best prices of the year – even better than during Black Friday.
The Amazon Prime Day event will see new deals dropping as frequently as every 5 minutes to encourage shoppers to come back often throughout the 2-day extravaganza. Remember that popular items often sell out within a few seconds, so hesitation can cost you the bargain you’ve been eyeing in the past few days. Stay alert, be decisive and most importantly, check out as swiftly as you can. In the Prime Day race, the finish line is at the payment confirmation page.
Prime Day is the biggest Amazon event
Since its inception, Prime Day has evolved from a one-day event to a 48-hour shopping marathon. What started as a way to commemorate Amazon’s 20th anniversary has become a global phenomenon, now celebrated in 20 countries. Over 200 million people buy on Amazon during this event. This is the time also where you can find the best deals of the year. This year, for it’s 10th anniversary, Amazon wants to make it even bigger.
The event’s growth has been remarkable anywhere in the world. In 2023, Prime members purchased more than 375 million items worldwide, up from 300 million the previous year. The total online sales during Prime Day 2023 in the U.S. alone reached $12.7 billion and set new records for e-commerce in America. It was Amazon’s biggest event ever, ahead of last Black Friday.
Prime Day’s influence extends beyond Amazon’s platform. It has created a ripple effect in the retail industry with competitors like Walmart, Target, and Best Buy (and more carriers) launching their own competing sales events around the same time. We’ll show you all the best deals of Prime Day at all these advertisers once it starts. This has effectively turned mid-July into a major shopping season for Amazon customers, second only to the traditional Black Friday and Cyber Monday period.
For consumers, Prime Day 2024 represents a great opportunity to save on a wide range of products : we’ll cover all the best deals of this event which takes place between the 16th and the 17th of July. However, it also requires careful planning and smart shopping strategies to navigate the flood of deals effectively. Experts advise creating a wishlist in advance, comparing prices with other retailers, and being cautious of impulse purchases. This is why you should start now!
As July 16 is getting closer, the anticipation for Prime Day 2024 continues to build. With its vast array of deals and exclusive offers for Prime members, this year’s event promises to be another milestone in the evolution of online shopping. Whether you’re in the market for cutting-edge technology or home essentials, Prime Day is set to offer something for every shopper and will contribue to reinforce Amazon’s leading position in the e-commerce landscape.
