This deliberate strategy aimed to leverage the inherent influence of industry decision-makers in shaping technology adoptions within their respective organisations. By engaging with this specific audience, AMD sought to influence the trajectory of technological preferences, fostering a shift towards AI-enabled devices. This strategic move aligned with AMD’s broader objective of not only showcasing the capabilities of its Ryzen™ AI-powered processors but also ingraining the idea of AI integration in the decision-making process for future technology investments.
The approach was methodical, focusing on conveying the practical implications of AI integration in laptops without resorting to sensationalism or hyperbole. By adopting a measured and informative tone, AMD aimed to position itself as an educational resource, contributing to a more nuanced understanding of the benefits associated with AI-enabled computing devices. The emphasis on fostering a deeper comprehension rather than hard-selling underscored AMD’s commitment to contributing substantively to the discourse on the evolving landscape of machine learning in professional environments.
Influencer collaboration
AMD’s unique approach involved collaborating with 10 influencers, including industry professionals like senior software engineer, Samsung India, Arsh Goyal, founder and CEO of SamparkSeSampark, Sampark Sachdeva, CEO of VavoDigital, Neha K Puri, and founder of Radically Yours Inc, Radhika Bajoria. The influencers were strategically chosen from diverse backgrounds, ensuring a broad network reach and resonance with the target audience.
