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Interpreting Customer Satisfaction: AI-Enabled Product Purchases on Amazon

Interpreting Customer Satisfaction: AI-Enabled Product Purchases on Amazon

Interpreting Customer Satisfaction: AI-Enabled Product Purchases on Amazon

AI Enabled Product Purchases

Introduction:

In a world increasingly driven by technology, the adoption of AI-enabled products has surged, offering consumers a glimpse into the future of smart living. A recent study conducted by Sangeetha Gunasekar, Sougata Ray, Saurabh Kumar Dixit, and Manoj Raj PA, published in Foresight (Volume 25, Issue 2, Pages 185-193, 2023), sheds light on consumer sentiments surrounding AI-based smart home products, focusing on the EchoDot launched by Amazon India during the pandemic. Let’s delve into the intricacies of this study to uncover what consumers are saying about their experiences.

Understanding the Purpose:

1. Contextualizing the Study:
Explore the backdrop of the research, emphasizing the timeliness of the study as the market for AI-based smart home products in emerging economies is still in its early stages.

2. Research Objective:
Highlight the key objective of the study – identifying product attributes influencing customer satisfaction and dissatisfaction. Emphasize the significance of this research in contributing valuable insights to the existing literature.

Methodology and Data Collection:

1. Unveiling the Dataset:
Provide details on the extensive dataset used for the study – 12,326 online reviews specifically focusing on EchoDot products launched by Amazon India during the pandemic.

2. Analytical Approach:
Explain the methodology employed, particularly the use of logistic regression to identify attributes significantly impacting customer satisfaction and dissatisfaction.

Key Findings:

1. Adding Value to the Smart Home Environment:
Discuss how EchoDot contributes to the smart home environment and explore the variables associated with positive customer reviews.

2. Video and Speaker Quality:
Highlight the significance of video and speaker quality in enhancing customer satisfaction, shedding light on the audio-visual aspects that influence consumer opinions.

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