Home AI-ArtificialIntelligence How Will Artificial Intelligence Impact The Travel Industry?

How Will Artificial Intelligence Impact The Travel Industry?

by Hataf Finance
8 minutes read

Is Artificial Intelligence, commonly known as AI, the long-awaited savior of the human race, or is it the bane of today’s fast-paced, always-looking-for-a-shortcut society?

Although often without their knowledge or consent, consumers are affected by AI more than they realize. From healthcare to financial interactions and transportation to agriculture, AI is now playing a major role. The travel industry is not immune from its far-reaching tentacles.

According to the National Research Group (NRG), a global data and insights firm, journalists are using AI to write online travel guides, influencers are showing their followers how to plan vacations with ChatGPT 2 and everyone from small travel agencies to industry giants are actively exploring how to use these technologies to provide a smoother, safer and more interactive digital experience for their customers.

In theory, AI-powered travel tools could be enormously helpful to consumers, helping to take the hassle out of vacation planning while offering the kind of personalized advice previously available only to those who could afford the services of a human travel agent.

But are travelers really ready to put their faith in AI when it comes to complex tasks like booking flights and accommodations, an itinerary or planning a budget? And what can travel companies do to ensure that the tools they’re building today are more than just a novelty, and instead have a real impact on the travel experiences of their users?

Consumers are certainly open to using AI to help with activities they see as a fun part of the travel experience. For example, 39% say that they’d be interested in getting recommendations for attractions to visit from an AI, while 36% would consider using an AI to find out about local dining options. But with these sorts of use cases, it’s important that consumers feel as if they’re still in the metaphorical driving seat.

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